ADI will be the official screen supplier to Formula E for both the Paris ePrix (20th May) and Berlin ePrix (10th-11th June), supplying a custom solution to suit the individual requirements of each circuit.
Following the successful delivery of screens for the 2016 Paris ePrix, 2017 sees ADI deliver an enhanced solution incorporating 24 large LED screens, plasma screens, audio, and fibre connectivity. An improved spectator experience for the sell-out crowds that fill the Les Invalides venue with over 150% up-lift in the amount of LED viewing screens onsite compared to the previous year.
The world’s largest, most versatile mobile LED screen, the iCONIC 120SW, will make its debut at the French event and deliver a dynamic feature for Formula E fans there. Its 32:9 super-wide screen provides the screen space to display essential information and sponsor messaging alongside live race coverage. The inclusion of social media feeds, leader-boards and race updates will deliver a new kind of second screen experience to engage and entertain spectators in the eVillage.
In addition, ADI will be delivering: iCONIC 12 screens at busy spectator access points; a huge iCONIC 100 screen close to the Tomb of Napoleon; an iCONIC 60 screen for the winners’ podium and modular LED facing grandstands; plasma screens in the hospitality areas. Along with fibre connectivity and audio to every screen location, allowing live coverage to be shown simultaneously on all screens across the site.
A few weeks later, for the first-time, ADI will supply screens from its iCONIC range to the Berlin ePrix, taking place at the former Templehof Airport and run over two days for a double-header encounter. These include iCONIC 100s, iCONIC 60s and the new iCONIC H. The newly launched iCONIC H combines the latest LED display and AV technology in a premium, mobile ‘pop-up’ unit. Located in an outdoor entertainment zone, the iCONIC H will offer a unique solution for the event
organiser and onsite services, housing the sound engineer for the duration of the event, while the official photographer will use the open-air top level to capture live action along the main straight.
Thomas Taylor, ADI’s business development manager comments: “ADI’s iCONIC screens are particularly well suited for this type of high profile event in temporary locations – all offer a setup and derig time of under an hour, meaning they fit in with the requirements to minimise road closures and impact on the host city. We’re delivering an unrivalled range of screens, renowned levels of service and complete event project management – in addition to over 20 years of expertise in live motorsport.”