Somerset House evoked the scent of summer on Tuesday 20th June at an opening launch event for its brand-new exhibition – Perfume: A Sensory Journey Through Contemporary Scent.
Attended by over 300 guests, the launch party marked the beginning of the unique multi-sensory exhibition which is now available as an add-on to corporate and private events until 17th September 2017 and features contemporary cult fragrances that push the boundaries of perfumery.
The opening launch event allowed guests to be the first to see the landmark exhibition, where they were able to explore a series of contemporary scents as well as interact with the pioneering perfumers who produced them. All of the fragrances on display aim to challenge the conventions of perfume. The scent of summer was evoked at the exhibition by a perfume called ‘Dark Ride’, by Killian Wells, described as a ‘thrilling scent simulation of a water theme-park’. Guests were also challenged to try ‘bad taste’ scents such as Sécrétions Magnifiques by Antoine Lie, which recreates ‘the scent of sexual pleasure’ and includes notes of blood, sweat and semen.
Guests were treated to an array of food stalls which included a variety of sourdough pizzas with traditional toppings, exotic Middle Eastern falafel, locally sourced Chicken Asado wraps and homemade artisan gelato and sorbet. A floral centrepiece was also displayed in the centre of the iconic Edmond J. Safra Fountain Courtyard.
A fully functioning perfume laboratory was also unveiled on the night, allowing guests to see in close detail the skill and science involved in the process and have the opportunity to try their hand at perfumery themselves. This laboratory will serve as an exciting add-on to any corporate or private event booked at Somerset House throughout the summer.
Jenny Freestone, head of corporate events for Somerset House Trust, comments: “We were excited to launch this unique exhibition. It was a fantastic evening and delightful to see how guests really involved themselves with each scent and were interested in developing ideas of what each scent could mean, challenging themselves to new ideas. As the home of contemporary culture, this exhibition at Somerset House provides an excellent offering for corporate and private events, allowing clients a private viewing experience with a difference. We look forward to welcoming guests throughout the summer.”