Following a successful campaign in 2016, Dorset Cereals has appointed Circle Agency to carry out a tour that takes in several events throughout this summer. Showcasing its delicious range of products, the Dorset Cereals sampling bar will visit a number of family-friendly festivals including: Wychwood, Cornbury, Deer Shed Festival, Camp Bestival and Carfest South, allowing festival-goers to see, touch and taste the product range on offer. A host of handmade family games and activities will be available on the stand to keep visitors entertained and reflect the Dorset Cereals brand. Proud of its heritage, the brand will build upon last year’s prize draw campaign by offering consumers the chance to take part in its new photo mechanic and win a trip to Dorset. Circle Agency has refreshed the festival schedule to enable a more focused target audience to discover the brand and its new products.
Claire Stokes founder and managing director of Circle Agency comments: “Having last year proved that deeper engagement leads to stronger ROI, Dorset Cereals has once again invested in experiential. Having witnessed strong overall results last year it has cemented the channels value within the overall marketing mix. We have analysed and built upon previous successes, identifying which aspects of the campaign worked best and evolved our activities to form this year’s tour. We were able to closely analyse last year’s impact and are hoping to further build upon this during this year.”
Alex Naranjo, marketing manager for Dorset Cereals comments: “We are very excited to be out on the road again this year. We have lots of new products to share with people and can’t wait to meet them to see what they think. We learnt so much from our consumers last year that it made total sense to build on this. We have again worked to create a premium experience that reflects our brand and have already had a great start at Wychwood Festival.”
The Dorset Cereals Campsite Takeover also headed back to Cornbury last weekend (7th-9th July) for the festivals final year, in an attempt to bring breakfast joy to campers. Festival-goers were invited to a free Dorset Cereals ‘breakfast extravaganza’ complete with long banqueting tables lined with the Dorset Cereals products, and a range of morning activities including yoga, kids’ morning wake up sessions, face painting, festival headband decorating and an all-day family games area. To further enhance the ambience and create a festival vibe within the tent, a live acoustic performer played for campers throughout the day. Watch the campaign in action at Cornbury Festival here.