Eventbrite has released a brand-new report summarising the results from a nationwide, representative survey looking at the going out habits of Millennials. The study looks at the events scene in the UK and challenges the perception that Millennials are phone addicts who prefer digital platforms to real-time experiences.
Over one thousand Millennials were surveyed, comprising of men and women aged 21-37. The survey took place across the UK. Three experts were interviewed (Nichi Hodgson, author of A Curious History of Dating/journalist/dating app consultant, Dr Ben Fincham author of The Sociology of Fun, and Julian Butterfield of Mama Group/Wilderness/Lovebox festivals) and their commentary is included in the report.
A key theme from the survey includes the rise of sober socialites: festival mad Millennials are calling last orders on the boozy pub culture; with wellness in and alcohol out – they’re looking for a wider range of experiences other than getting drunk. According to the survey they consume just five units of alcohol a week, with festival-goers saying they would spend their last £10 at a food truck rather than the bar. Seven out ten responders said they would rather brag about how long it’s been since they last drunk, than how much they last drunk. Only one in ten see getting drunk as cool. The rest see it as ‘pathetic’, ‘embarrassing’ or perhaps worse, ‘belonging to an older generation’. 71% would rather drink a revitalising smoothie after a night out at a festival, rather than another alcoholic drink.
Also, part of the survey was ‘The People’s Choice Festival Awards’ where Millennials were asked what they thought of various festivals. The results were as:
The coolest = Isle of Wight
The edgiest = Download
The best for meeting attractive people = Isle of Wight
The best for looking good on social media = Glastonbury
For young people = T in the Park
For posh people = Port Elliot
For mature people = Womad
For louts = Parklife, T in the Park
Download the full report here